Business Strategy is an essential tool that aids in viewing a specific market from a unique perspective.

This is powerful.

This means each entrant, existent can view the market dissimilarly. Which means winners can and in time will emerge. Let that sink in.

Before the industry contracts, you will play a race.

There will be times when you follow another competitor and vice versa.

The business view would inform what moves you make.

And from the view itself you will form strategy.

Let’s think of Google and Facebook though. We are never going to replicate their business strategy, unless we are at epicenters of capability induction. They were million miles ahead of competitors. What we can learn is how dramatically dynamic business views can be, and how little they depend on industry participants existing beliefs. We need to be open to views from the upcoming market participants, GenZ in pov.

Irrespective of that, there are ways to go million times ahead of competition over time.

With that true, let’s discuss business strategy again.

You are in a race in a market which is going to get saturated, and your strategy will make or break how you are positioned in the future 10 years from now.

This is how paramount a business strategy is.

Now how will you inform it?

▫️ Management from top?
▫️ Input from every employee?

What will you believe in?

▫️ Intuition?
▫️ Empirical evidence?